ActivumSG Fund Checks out of Hard Rock Hotel Madrid in €65 Million Sale After Transformational Investment

17th February 2022

  • ActivumSG’s Iberia Fund I divests 161-guest room hotel it established by converting an office building in the heart of Madrid’s Museum district
  • Hard Rock International to continue operating the hotel which opened in July 2021

(Jersey) 17th February, 2022 – A fund overseen by ActivumSG Capital Management, the turnaround and opportunistic real estate fund manager, has sold the 161-guest room Hard Rock Hotel Madrid it established in the heart of the Spanish capital’s Museum District to Arlaes Management, S.L., an investment and management company comprised of international investors, for 65 million euros. 

ActivumSG Iberia Fund I acquired the former municipal office building opposite the Museo Nacional Centro de Arte Reina Sofía in the Atocha district of Madrid after ActivumSG’s local team saw the potential to convert it into a hotel because of its close proximity to the city’s major tourist attractions, business center and principal shopping boulevards.

Hard Rock Hotel Madrid - Before
Hard Rock Hotel Madrid - After

The 12,598 square meter hotel opened its doors to guests in July 2021. This followed intensive asset management by ActivumSG to obtain planning consent for change of use, the acquisition of an adjacent plot for broadening the future hotel’s amenities and overseeing the extensive works to transform the building. The team also signed a management agreement with Hard Rock International, which will continue to operate the hotel featuring restaurants and bars, an outdoor swimming pool in the gardens, a fitness center and a guest car park.  

Brian Betel, ActivumSG’s Head of Direct Transactions in Europe, said: “We’ve taken this hotel project from a concept through to an operational asset primed for new ownership, in line with our development strategy of creating and selling great hotels.Our pan-European hotel strategies started in 2015, when we began to assemble a portfolio of assets in Spain’s major destinations. We went on to acquire Odyssey Hotel Group last year for scaling its footprint across the continent. We’re positive about the sector, anticipating a rebound in tourism and eventually business travel as the COVID19 pandemic recedes, so we’re looking for fresh investment opportunities.”

Following the sale of the Madrid property, ActivumSG funds own, are building or operate 22 hotels across Europe through their investments with a total of almost 4,000 guest rooms, or keys. This number increases to more than 7,750 keys, given the pipeline of openings for Odyssey Hotel Group in the coming years.


Advising ActivumSG Iberia Fund I on the Madrid hotel sale were JLL and Latham & Watkins, while Knight Frank acted for Arlaes Management, S.L.


About ActivumSG

ActivumSG Capital Management Ltd. is a Jersey-based private equity investment manager which focuses on opportunities in European real estate that deliver attractive risk-adjusted returns for investors, raising seven closed-end funds and several co-investment vehicles to date. For the past 15 years its multi-disciplinary teams have looked across the capital structure to identify the optimal entry point to access compelling real estate themes before they become in vogue. Operating from five offices across Europe, ActivumSG’s experienced local teams source opportunities across a wide range of sectors, unlocking real and lasting value through in-house asset management which they crystallize for  investors through the most suitable exit. ActivumSG is regulated by the Jersey Financial Services Commission. For more information, visit the website at


Media contacts for ActivumSG:
Montfort Communications
Tom Roberts
Aaron Bass

Tel: +44 (0)20 3514 0897